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When we think about "client experience" we can concentrate too much on logistics — timely communication, smooth booking, on-time delivery. Those things matter — a lot — but the real magic happens when we focus on how our clients feel at every stage of the journey. Because at the heart of photography is emotion. People book us to capture something meaningful: a moment, a milestone, a memory. And long after they’ve forgotten what they paid or how many images they received, they’ll remember what it was like working with us. So, what do you To View More >>
This entry was posted in Marketing by Alexandria Baugh
Previous | Contents | Next Download the eBook There are so many reasons why the printed image matters, but long term accessibility to your most treasured photos is surely a deal breaker. Why printed images matter Back in the ’90s I remember walking back to our trade show booth behind two people from a neighbouring stand. They were into IT. As they approached our booth I heard one say to the other, “I feel sorry for these guys. How long can they last in the modern world?” It’s so long ago I feel like they must have been visionaries — how did they know To View More >>
Previous | Contents | Next Download the eBook "They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding..." Pride — personal and professional We’re in the “love” business, yes, but we’re in the pride business too. Professional pride in your case, but with your clients it’s personal… They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding — the location, the spread, To View More >>
Previous | Contents | Next Download the eBook “Your lizard brain wants you to be average.” — Seth Godin When it comes to building a long term career in professional photography, many are called but few are chosen. That’s another major lesson from our five decades in this business. Not everyone can make it to the top, although anyone can be busy if they slash their prices. Busy is one thing. Busy, happy and successful is a bit more complicated. Here are the key points you need to bear in mind if you want to stake your claim closer to the higher end of the To View More >>
"Micro-Weddings/Elopements/Minimony(s)." Whatever you like to call them, it appears smaller weddings are here to stay — at least for the foreseeable future. How things used to be Many wedding photography businesses have been built on the premise that a wedding shoot lasts all day, that there will be "getting-ready" shots needed of at least one half of the couple, that after the ceremony there'll be family photos and a celebration to cover, and that in many cases a second photographer will be needed to fully capture the day’s events. Many photographers have built a career based To View More >>
This entry was posted in Marketing by joanne newman

Well, another year is over — our 50th! — and it’s time to express our gratitude, as always, to the people who make it happen. Thank you first to our clients. Your support, friendship and sometimes patience are very much appreciated. We're honoured that you choose to make us part of your own and your clients' stories. Thank you to our regulars, and to the people who joined us for the first time this year. Thank you also if you’ve just rejoined us. It’s great to have you back. And thank you to our amazing staff! Everything we produce is handmade. Work doubles, trebles To View More >>
This entry was posted in by Ian Baugh

If you love Panorama Flushmount albums, chances are the full bleed, uninterrupted layouts are one reason why. This 12x12 album by Birch & Wattle of Sydney, Australia, makes great use of panorama images. What also caught our eye was the warm and joyful imagery of Fleur and Steve's wedding. Yana shared some stand-out moments from the day, and some thoughts about their photography business. "We are Pavel and Yana - professional wedding photographers, based in Sydney, who specialise in natural, genuine and emotive story-telling To View More >>
This entry was posted in by Victoria Hollings

The presentation box our albums come in has a long history. Developed for us in 1995 by leading designer Donna Hoyle, it combines two graphic elements: a 17th Century Italian text, and a series of leaf and heraldic devices including our own Cherub. It doesn’t even bear our name, but to us, and our customers, it’s a key part of our identity, like Tiffany’s Blue Box… but maybe not as famous! The Box even survived a total rebranding in 2008, when we couldn’t bear to part with it. It was another seven years before we refreshed the design, and even then we built on the To View More >>
This entry was posted in , by Alexandria Baugh

Mention honeymoons and most people would think of relaxing — beach-side maybe, sun, sand and a whole lot of love. But adventurous newlyweds Ashley Davenport and his wife Helen had something different in mind. A trip to Nepal and a trek to Mount Everest Base Camp. When we wrote to Ashley after spotting their album he told us he and Helen aren’t exactly beach people. "I don’t like sand in my trunks," he said. "What can I say? I am easily bored." Even after running two marathons the week before, climbing to Base Camp was the hardest thing he'd ever To View More >>
This entry was posted in , by Alexandria Baugh

I just finished a book that pinged all my Queensberry values. Gutenberg’s Apprentice is a novel by Alix Christie that brings to life the inspiration, invention and sheer hard work over several years that went into the Gutenberg Bible. Published in 1454-5, it was the first major book to be printed using moveable type. Until then books were copied by hand — by scribes — and therefore scarce, hugely expensive and prone to error. I love the way Alix Christie has given credit not just to the inventor, but also to his foreman Peter Schöffer, his business partner Johannes Fust To View More >>
This entry was posted in by Ian Baugh
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